Experience traction in action at Audi ice experience
Audi’s signature event delivers a luxury experience with an unrivalled driving challenge in some of Audi’s most exciting performance cars.
In 2025, we're reinvigorating our signature event with the celebration of 45 years of Audi quattro. Since the original quattro first made it's debut in 1980, the principle of four-wheel drive has become one of the brand's cornerstones.
Tackle the world’s most demanding driving surface under the guidance of our expert instructors, learning how to master the skills needed to steer, counter-steer and drift your way through ice and snow.
Register your interest today!
2-Day Night Drive
Price per person: $10,990* per driver
Dates: Saturday & Sunday, 17th & 18th August 2025
Location: Southern Hemisphere Proving Grounds. Queenstown, New Zealand
What's included:
- - Day 1- Helicopter transfers
- - Lunch
- - Audi driving experience from 4pm - 8:30pm
- - Dinner
- - Customers to stay overnight at Southern Hemisphere Proving Ground
- - Breakfast
- - Day 2 - Audi Driving experience commences until 2pm
- - Helicopter to Arrowtown
- Lunch - Depart
PRO Day
Price per person: $7,550* per driver
Dates: Tuesday, 12th August 2025
Location: Southern Hemisphere Proving Grounds. Queenstown, New Zealand
What's included:
- - 2 nights’ at the Rees Hotel, with breakfast
- - Welcome drinks
- - A full day of driving activities, 1 drivers per vehicle
- - Lunch
- - Coach transfers
- - Scenic helicopter transfer
- - Dinner and Wine Tasting at Ayrburn estate
- - Bespoke Huffer jacket
Optional extras:
- - Helicopter transfers (morning)
Vehicle types:
- - S3, RS3, S5 Avant, Q6 e-tron, RS 6 performance
Ice experience
Price per person: $4,650* per driver
Dates: Thursday, 14th August 2025
Location: Southern Hemisphere Proving Grounds. Queenstown, New Zealand
What's included:
- - 2 nights’ at The Rees Hotel, with breakfast
- - Welcome drinks
- - A full day of driving activities, 2 drivers per vehicle
- - Lunch
- - Coach transfers
- - Drinks and nibbles at Ayrburn estate
Optional extras:
- - Bespoke Huffer jacket
- - Helicopter transfers
Vehicle types:
- - S3, RS3, S5 Avant, Q6 e-tron
Join us for the ultimate Audi experience in Queenstown, New Zealand
Register your interest.
Stay tuned for further details.